Years ago, in the small town of Avène in southern France, a story began that would eventually define the skincare routines of countless people. The local thermal spring water made the town famous—first in France, then across Europe, and finally, worldwide.
It is no secret that hydration is the most critical step in any skincare routine. Without it, skin can become dry, irritated, prone to acne, and lose its natural glow. It is worth noting that these issues can affect any skin type, regardless of age or environment.
This is why a correctly selected face cream is the primary pillar of healthy, balanced skin. On the market today, Avène moisturizers enjoy immense global trust. For years, consumers have remained loyal to the brand because of its unique composition—specifically, Avène Thermal Spring Water, which is naturally rich in minerals and characterized by its soothing, restorative, and protective properties.
Understanding how to choose the right face cream, knowing the key components of Avène moisturizers, and following proper application and storage rules is essential. This blog will guide you through everything you need to know.
Choosing the wrong face cream can lead to dryness, excessive oiliness, or irritation. Therefore, it is imperative that your moisturizer is selected based on your specific skin type and individual needs.
Dry and very dry skin is characterized by a lipid deficiency, causing the skin to lose its protective barrier and dehydrate quickly. In these cases, light gels or emulsions are often insufficient. Instead, "Riche" (rich) textures are recommended—these are lipid-rich moisturizers that help restore the skin’s barrier. These creams provide deep, long-lasting hydration and are particularly effective during cold seasons or for skin prone to flaking.
For normal and combination skin, the goal is balance. The skin should neither become too dry nor too oily. Lightweight emulsions or creams are ideal; they absorb easily without leaving a heavy sensation. For combination skin, the moisturizer must hydrate dry zones while preventing greasiness in the T-zone.
There is a persistent myth that oily skin does not need hydration. This is one of the most common mistakes people make. In reality, a lack of hydration can cause the skin to produce even more oil to compensate. For this skin type, light, non-comedogenic moisturizers with a mattifying effect are recommended. These products balance sebum, reduce shine, and provide essential moisture without clogging pores.
Sensitive and allergic skin requires special attention. It is crucial to select moisturizers with minimalist formulas containing only essential nutrients and soothing components. Hypoallergenic, dermatologically tested products reduce the risk of irritation and help the skin maintain its natural balance, making them perfect for daily use.
Avène’s product lines are developed based on extensive dermatological research to address specific skin concerns—from intense hydration to soothing irritation and preventing the first signs of aging.
Hydrance – The Golden Standard of Hydration: This line is designed for long-lasting effectiveness. Its unique mechanism helps the skin retain moisture all day. For example, Avène Hydrance UV Riche is a creamy formula specifically for dry to very dry skin.
XeraCalm A.D – For Very Dry and Atopic Skin: Developed specifically for skin prone to itching and atopic dermatitis. It is rich in lipids that strengthen the protective layer and reduce discomfort caused by dryness. It is safe for both adults and children.
A-Oxitive – Against the First Wrinkles: Designed for early anti-aging, this line protects the skin from oxidative stress and gently hydrates, helping to maintain smoothness and elasticity while reducing signs of fatigue.
Tolerance HYDRA-10 – 100% Natural Hydration: One of Avène’s most innovative lines. It features a minimalist, preservative-free formula with 100% natural-origin ingredients. It is ideal for highly sensitive or reactive skin.
The effectiveness of Avène Hydrance is determined by its sophisticated blend of ingredients:
Avène Thermal Spring Water: Known for its anti-irritant and soothing properties, it protects the physiological balance of sensitive skin and strengthens cellular resistance.
SPF 30 UVA/UVB Filters: Provides essential protection against the harmful effects of the sun, which is a major factor in premature aging.
Lipomucine (Patented): Restores the hydro-lipid film and ensures the optimal distribution of the thermal water within the cells.
Meioboserine (Patented): Prevents the evaporation of the thermal water from the skin, locking in moisture.
How to use: Apply Avène Hydrance to the face and neck 15 minutes before sun exposure and massage until fully absorbed.
To maintain the stability and safety of the formulas, proper storage is necessary:
Store at room temperature (15-25°C). Avoid extreme heat or cold.
Keep the product away from direct sunlight, as UV rays can degrade active ingredients and SPF filters.
Always close the lid tightly after use to prevent air and bacteria from entering.
Observe the expiry date; typically, a cream should be used within 6 to 12 months after opening.
Avène products are imported to Georgia and are available in various licensed pharmacy chains. One of the most reliable sources is GPC. You can check availability and prices via their website or visit a pharmacy in person, where professional pharmacists can answer your questions.
